Overview

Click the image below to explore the interactive platform prototype.

NexWave IP Platform

Softerware

Google Studio Ai

Keynotes

Figma

Role

Founder & Creative Lead

Challenge

Identified the gap between Chinese brands looking for strong, affordable IP and young artists looking for ways to commercialize their work.

Approach

Built a system that finds promising design-school IP, secures the rights, develops it into market-ready products, and connects it with Chinese brands for licensing and collaboration.

Built a system that finds promising design-school IP, secures the rights, develops it into market-ready products, and connects it with Chinese brands for licensing and collaboration.

Action

10×
Business plan iterations
Refined the business model through roughly ten rounds of testing and development.


Artist Pipeline
Built a system for artist recruitment, evaluation, and IP selection.


5 Artists Signed
Recruited and signed five emerging artists to the platform.


6 IP Projects Prepared
Curated and developed six projects for brand presentation and licensing.


Sales & Licensing Materials
Created pitch decks, product mockups, lookbooks, and physical samples to turn the IPs into tangible brand opportunities.

10×
Business plan iterations
Refined the business model through roughly ten rounds of testing and development.


Artist Pipeline
Built a system for artist recruitment, evaluation, and IP selection.


5 Artists Signed
Recruited and signed five emerging artists to the platform.


6 IP Projects Prepared
Curated and developed six projects for brand presentation and licensing.


Sales & Licensing Materials
Created pitch decks, product mockups, lookbooks, and physical samples to turn the IPs into tangible brand opportunities.

Platform Prototype

AI IP Matching

Describe what you are looking for.


AI analyzes the brief and recommends the most relevant IPs based on commercial, visual, audience, and licensing fit.

Describe what you are looking for.


AI analyzes the brief and recommends the most relevant IPs based on commercial, visual, audience, and licensing fit.

Explore IPs

Browse and filter available artist IPs by style, category, audience, application, and commercial readiness.

Match Analysis

Explains why an IP matches a brand and highlights strengths, potential risks, and recommended use cases.

Product Visualization (Function in development…)

Shows the IP applied to products, packaging, campaigns, or other mockups so brands can quickly imagine a collaboration.

Pilot / Collaboration Request

Brands can submit an inquiry for licensing, product sampling, co-branding, or a smaller pilot collaboration.