Overview

How can Hermès, through the dialogue between craftsmanship and technology, dream, think, and give form to the unseen?

Hermès Aira Case

Softerware

Adobe Illustrator

Cinema 4D

Procreate Dream

Adobe Photoshop

Figma

Role

Muji Swadadikom (Interaction Design)

Victoria Ruan (Product Design)

Angela Chen (Motion Design)

Challenge

This is a project sponsored by Hermès where we were challeneged to create a “in the pocket” product that embraces technology with a timeless design. The Hermès design team and their artistic director every few weeks for feedback and revision.

Approach

Our team designed the "in the pocket" shrinkable jewelry case, holding valuables and memories everywhere you go. Allowing business-traveling women to embrace efficiency with elegance.

Our team designed the "in the pocket" shrinkable jewelry case, holding valuables and memories everywhere you go. Allowing business-traveling women to embrace efficiency with elegance.

Mechanism

We designed the case with a horshoe inspired hard top and bottom covering and a origami like structure made with leather in the middle to allow flexible volumn.

We designed the case with a horshoe inspired hard top and bottom covering and a origami like structure made with leather in the middle to allow flexible volumn.

E-ink screen with city illustration

Each journey is commemorated with a new illustrative pattern inspired by the city just visited, with every pattern hand-drawn by me.

Each journey is commemorated with a new illustrative pattern inspired by the city just visited, with every pattern hand-drawn by me.

Modular Inner Structure

We achieved modularity through padded compartments and jewelry holders, allowing pieces to stack neatly without colliding.

We achieved modularity through padded compartments and jewelry holders, allowing pieces to stack neatly without colliding.

Apple Watch Charger

A built-in Apple Watch charger is integrated into the top of the case, allowing travelers to conveniently charge their Hermès x Apple Watch on the go.

Motion Graphics

Alongside the product design, I led the motion piece to express the adventurous and playful spirit of the jewelry case. Designed to romanticize the travel experience, the animation takes on a dreamlike, utopian tone that reflects both the concept’s sense of fantasy and Hermès’ poetic brand world.